Search Over 5 Decades Of Polling Data
The Axios Harris Poll 100 ranks the reputations of the most visible companies in the United States. The survey is conducted among 18,228 Americans in a nationally representative sample. Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
The Axios Harris Poll 100 is built on a two-step process. The study starts fresh each year by surveying the public’s top of mind awareness of companies who either excelled or faltered in society. These 100 “most visible companies”––for good or bad reasons––are then ranked by a second group of Americans across key dimensions of corporate reputation attributes to arrive at 1=Best and 100=Worst. If a company is not on our list, it does not suggest that they have either good or bad reputation, but rather they didn’t reach a critical level of visibility to be measured.
Find out where your company ranks in the Axios Harris Poll 100 and start benchmarking your reputation today with a personalized consultation from The Harris Poll reputation experts.
Sign up to receive invitations and updates about our next webinar to dive deeper into the 2019 corporate reputation rankings.
Sign Me Up
Phase 1: Visibility – Which Companies have The Best and Worst Reputations (Unaided)
The annual RQ study begins with by identifying the companies with the most “visible” reputations according to the general public. Two open-end questions are used: Of all the companies that you’re familiar with or that you might have heard about, which TWO – in your opinion – stand out as having the BEST (and WORST) reputations overall?
Phase 2: Associations – Company Ratings Across Key Attributes
The RQ Ratings phase survey is conducted online in English and takes place among the general public, adults 18+.
An RQ score is calculated by: [ (Sum of ratings of each of the 9 attributes)/(the total number of attributes answered x 7) ] x 100. The maximum RQ score is 100. RQ performance ranges are as follows: 80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical
Chairman, The Harris Poll
CEO, The Harris Poll
Managing Director, The Harris Poll
The Harris Poll
Hard Data. Human Truths.
Get The Latest News From Harris
Need Answers Fast? Start with On Demand Polling
Harris Intelligence Insider
Harris Media Insider (for Journalist/Media)